Russell

Russell Athletic (often simply Russell) is an iconic American sportswear brand founded in 1902 by Benjamin Russell in Alabama. Credited with inventing the modern cotton sweatshirt in the 1920s, the brand gained prominence supplying athletic uniforms across major U.S. leagues and colleges.  The distinctive "Eagle R” logo introduced in 1969 embodies quality, heritage, and energetic American performance


Today, Russell focuses on durable, comfortable casual and athleisure wear—sweatshirts, hoodies, tees, polos, sweatpants and more—combining nostalgia with contemporary street and sports style  

In short: Russell is a heritage sportswear label known for inventing the sweatshirt and delivering well‑crafted, comfortable classics that feel as relevant today as they have for over a century and is the brand of choice for companies and organisations that recognise the value of a smart and consistently well presented team